You are invited to join other business executives for an exclusive presentation by Decoded Strategies. Learn how to communicate about your business in the way your audience wants to hear it.

Brands with incredible products get beat by the competition every day. Want people to buy from you?

1. Build a powerful and clear brand story.
2. Deploy that message across your marketing and sales engine.
3. Fuel your growth with clarity and consistency.

Presented by Annie Mosbacher and Kristin Spiotto, co-founders of Decoded Strategies.

About the speakers

Annie Mosbacher is the co-founder and Chief Strategy Officer of Decoded Strategies, a messaging strategy firm focused on helping brands that sell complex products communicate more powerfully with their audience. Confusing messaging costs businesses, on every front. By eliminating confusion about what you sell, you can differentiate yourself from the competition, reach a wider audience, and accelerate revenue generation. They have worked with brands like IBM, CrowdStrike, Network Partners and Viasat to implement marketing and messaging services to fuel effective, high-performing go-to-market strategies.

Having served in marketing and customer success executive roles across the tech sector, Annie is deeply passionate about the intersection of sales, marketing and customer success functions in the B2B space. Annie’s specialty is scaling recurring revenue business from $0-$50M ARR through process-driven, innovative marketing and growth functions, and has worked with portfolio companies from VC firms like a16z, Octopus Ventures and Notion Capital. Serving on the Customer Experience Advisory Board for the University of California, she regularly advises startups and technology companies on marketing, customer success and growth strategies.

Kristin Spiotto is a co-founder of Decoded Strategies, a messaging strategy firm focused on helping brands that sell complex products communicate more powerfully with their audience. Confusing messaging costs businesses, on every front. By eliminating confusion about what you sell, you can differentiate yourself from the competition, reach a wider audience, and accelerate revenue generation. We’ve worked with brands like IBM, CrowdStrike, Network Partners and Viasat to implement marketing and messaging services to fuel effective, high-performing go-to-market strategies.

Coming from a background in tech, she cares deeply about businesses who sell an exceptional product, but struggle to clearly describe it. As the premier StoryBrand trainer and keynote presenter, she has helped some of the biggest brands in the world, like McDonald’s, Bayer, and MCL Construction, implement high-impact brand messaging strategies. Kristin has merged her love for great storytelling and powerful marketing to help her clients build a messaging strategy that wins more of the right customers.

Location: Torrance (Details provided upon registration.)

Seating is limited. Call (310) 990-9003 to learn more and register.

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